Top 5 Sources for Hiring Web3 Marketing Talent
1. Crypto Jobs List
Why it’s popular (used by protocols like Uniswap Labs, Chainlink, Ethereum Foundation, etc.). Ref
Pros:
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Large pool of active Web3 roles (marketing, dev, product).
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Salary benchmarking, trend insights, and advanced filters.
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Built-in employer tools: ad budgets, newsletter push, and community chat.
Cons:
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High volume means screening required.
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Mainly attracts active job-seekers—not ideal for passive hires.
Estimated recommendation rate among protocols: ~70%
2. Crypto.Jobs
Why it’s used by mid-size to larger Web3 teams. Ref
Pros:
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Great for building candidate pipelines via profile storage.
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Smooth for batch-hiring or repeated marketing roles.
Cons:
- Not the go-to for confidential or executive searches.
Usage estimate: ~60%
3. Coinbound & Plexus Resource Solutions (Recruitment Agencies)
Used by startups and protocols for senior/strategic marketing hires. Ref
Pros:
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Pre-vetted, niche Web3/crypto marketing talent.
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Saves time on screening and often includes passive candidates.
Cons: -
Higher cost than job boards.
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Less control over candidate flow.
Recommendation rate: ~50% for leadership and specialized roles.
4. Torre.ai (AI-powered Recruiting)
Adopted by teams wanting speed and scale with AI matching. Ref
Pros:
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Automates ~90% of recruiter work—speed, cost-efficiency, accuracy.
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Great for volume-first marketing roles.
Cons: -
May miss cultural/contextual fit.
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Still lacks Web3-specific nuance.
Recommendation estimate: ~40%
5. Traditional ATS Tools (Lever, Recruitee)
Used by regulated or scaling protocols with structured hiring needs. Ref
Pros:
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Robust pipeline management and analytics.
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Integrates with calendars, branding, reporting.
Cons: -
Requires setup effort; not Web3-specific.
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Needs integration with job boards or agencies.
Recommendation estimate: ~55%
Summary Table
| Source/Platform | Strengths | Weaknesses | Protocol Use Estimate |
|---|---|---|---|
| Crypto Jobs List | Great visibility, filtering, benchmarking | High volume, active only | ~70% |
| Crypto.Jobs | Pipeline readiness, scaling hires | Not ideal for confidential | ~60% |
| Coinbound / Plexus | Expert vetting, passive talent access | Expensive, less direct control | ~50% |
| Torre.ai | Speed, AI matching, cost-efficient | Cultural nuance missing | ~40% |
| Lever / Recruitee (ATS) | Streamlined hiring workflow & branding | Setup effort, not Web3-tailored | ~55% |
What Platforms Web3 Leaders Are Actually Using
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Active posting and brand visibility: Crypto Jobs List and Crypto.Jobs remain the go-to for public hiring (especially for mid-level marketing).
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Senior or confidential roles: Agencies like Coinbound or Plexus are often tapped for leadership or high-fit needs.
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Fast volume hiring: Teams exploring AI matching are trying platforms like Torre.ai.
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Organized pipeline + brand: Scaling protocols layer in ATS tools like Lever or Recruitee to manage process and analytics.
Final Thoughts
Aim for a hybrid approach based on the role:
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Public listings (Crypto Jobs List, Crypto.Jobs) for awareness and volume.
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Specialist agencies (Coinbound, Plexus) for senior-level or hard-to-fill roles.
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ATS tools (Lever, Recruitee) for organizing applicants as your hiring scales.
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AI recruiting (Torre.ai) to expedite bulk roles—but always pair with human vetting when nuance matters.