Metis L2 is going through a period of change, and since this is a good opportunity for the whole community to realign and grow together, I want to share some thoughts on things that have been happening and also what the future might look like for us to be successful as an ecosystem.
Context and Expectations:
Before we continue, I want to acknowledge that things haven’t been going so well for Metis L2 over the past few weeks and the team has been working hard behind the scenes to make sure we find our North Star. Also, I want to make it clear that I can’t share too many details about future plans as this must be done through official communication channels. The thoughts I will share below are personal and come from someone who is heavily invested in Metis and its ecosystem, and someone who aims to provide as much support as humanly possible to make us succeed.
What is at stake with ReGenesis?
There is absolutely no reason why Metis L2 cannot be among the top 3–5 Layer 2 solutions. With its strong history of innovation, the potential of Metis is significant—and that’s one of the main reasons so many people keep supporting this project. There is little recognition of this from certain communities in crypto, but Metis has been thinking of new ideas and executing them for quite some time, with alternative DAs and decentralized sequencers being prime examples of this. Now that ReGenesis is starting to be shared, I can assure you that the plan is ambitious and can certainly make Metis stand out once again. The plan targets innovative technological solutions in key growth areas that, if executed correctly, can become clear differentiators in the L2 landscape and a very attractive positioning for anyone in this industry. Considering Metis’ performance so far and the fact that we are in a bull market, ReGenesis introduces an opportunity for a great comeback for our ecosystem and we must work together to ensure it is a success. In this sense, what I want to encourage here is simple: if you are a member of the community, stay connected and help builders make the most out of their products; if you are a builder, now is the time to ship. For the Metis team this works the same way, it’s time to push further with more commitment and hard work. Personally, I will do my best as always and I have no doubt that we have everything it takes to succeed. ReGenesis is a unique opportunity to reset the room, act with awareness and demonstrate the great potential of Metis and its partners.
Identity, Storytelling and Communications:
Metis was created to facilitate the web3 economy, and while this mission is laudable, the concrete paths are uncertain as it is a very broad vision. I’m pretty sure if you ask people what Metis is about and what their core narrative is, you’ll struggle to find strong coherence because a clear identity and narrative hasn’t been forged yet. Note that this is not an easy task, and that ReGenesis also provides an opportunity to help craft this. I think what Elena shared earlier about important questions that can help define Metis should be taken with deep consideration (link). I’ll provide my personal view on this at the end of this post. I encourage everyone who truly cares about Metis to take the time and share about this.
Now let’s talk about communications, which is the most important thing that needs to be fixed as soon as possible. It doesn’t matter if Metis has great technology if it doesn’t communicate effectively and get enough support and engagement from the community. The situation with the announcement of an announcement and “next week” are at this point painful memes. Solving these problems requires active listening and direct execution. The former allows you to truly understand the sentiment behind what is being shared, while the latter involves avoiding generating too many expectations and demonstrating effectiveness with results. If I were to approach this from the perspective of community members alone, I can say that there is still no clear communication and there is too much information shared that doesn’t really say anything. Based on this, I have personally shifted my focus to increasingly focus on the builders and the support I can provide them. This is the only thing I can do to generate results within the limited position I am currently in, and I’d also like to reiterate my willingness to help solve these problems as someone who has already been able to demonstrate results in these areas.
Since all of this involves marketing one way or another, I’ll finalize this part with three suggested action points:
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No more endless farming campaigns that are not relevant, but fewer high-impact, well-planned and communicated campaigns that really generate excitement in the community because they can see and feel how they can win.
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Shifting the focus of the Metis L2 account from constantly promoting projects to sharing the story of how we are going to thrive in the web3 economy together with ReGenesis, there may be an ecosystem section or account focused on highlighting our builders and their projects. Highlight the people building Metis.
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Stop focusing only on sharing content for exactly the same crowd in X, amplify the message beyond that and consider efforts in other relevant platforms such as YouTube. It’s not a secret that this can yield good results during a bull market. Metis should be seen as part of the L2 mainstream and Ethereum ecosystem.
Builders and ReGenesis:
Someone shared with me a comment that I found hard to digest: there are two Metis, one for insiders and one for builders. Insiders were meant to be the group of projects and builders that have preference and “extra” support from Metis, and builders are the rest. I must say that I was not happy to hear that since from my perspective I do my best to help all projects no matter what. That being said, there will always be people who think differently, and if you reflect and zoom out, Metis L2 is part of a larger group of companies that are part of the Metis Foundation, who are the final decision-makers and have their own vision on everything that is going on and where we should go next. ReGenesis should not be about promoting this division, but rather an opportunity to unify our efforts to achieve great results together. Needless to say, there are builders at different stages who need different types of support, but we must remain aligned on the main mission of onboarding new users and community members to our ecosystem. Nothing else matters, and I doubt that the founders have a different stance on this. For this reason, going forward I will make sure to continue to provide as much support and visibility as possible to each of the developers and entrepreneurs in our ecosystem, no matter what stage they are at. As long as they bring value to Metis and are ethical people, I will put everything I have into helping them succeed. We can always support our native builders while also bringing some of the more established ones into our ecosystem. ReGenesis is an opportunity to harmonize and find this balance.
I know this is a long post, but I’ve been thinking a lot about how to improve Metis from my current position and how to raise some valid points while also acknowledging the good work that’s been done so far and some of the real support that’s been provided by the community. Once again, I’m confident that we can leverage ReGenesis to take Metis to new heights - this is something our community deserves.
Questions from Elena and my answers:
What are you looking for from the Metis Network?
I’m looking for something unique that sets it apart from all the other L2s. The unique people who are already contributing and the overall vision we have are good for me, but more coherence and alignment is needed with all the relevant stakeholders: the community, the team, and leadership.
Where do you see yourself in this Metis Web3 Economy?
I see myself as a facilitator, which means I will do whatever I can to encourage progress in this area and onboard more people in this world. Content, mentoring, education, and community are some of my main areas of support.
What do you like about Metis?
I like that we have some passionate builders who support each other and other committed people who actually believe in something and want to improve and make something different with Metis. Like Kevin once said, Metis is an innovator, not a follower.
What you don’t like about Metis?
Communication and marketing in general are far from ideal and this needs to change. We need more clarity both with the community and internally, from the top down and vice versa. At the same time, I strongly believe that we all need to practice active listening and try to improve from there. I would say that most of the problems are already known, but the execution is unclear. Simply put, we must stop being our own worst enemy because we have everything we need to thrive.
And I add more, do you hold any Metis?
I currently hold a decent amount of Metis tokens and moreover I support different businesses in this ecosystem. Like I mentioned before, I’m fully invested in our success.
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