METIS Overhaul Proposal
Good Morning Metisians!
I have been asked to voice my concerns regarding recent events and the overall health of the network, with the intent to provide constructive criticism and suggest improvements. I have been active on METIS for almost four years, and it has been a journey filled with both highs and lows. As a project founder and investor in METIS, I have discussed the state of the network with colleagues and friends, and we share similar opinions on the urgent changes needed. While we all recognize the excellence of METIS technology, the execution and strategy for attracting users to this technology have been lackluster. This proposal aims to bring attention to key issues and provide the METIS Foundation with a clearer understanding of community sentiment.
Community Sentiment
Overall, community sentiment for METIS is at an all-time low. Some early adopters are even considering leaving the network. While the situation is not beyond repair, we must first identify the root causes of these issues. Greater accountability, closer supervision, and a more hands-on foundation team are crucial to reversing this trend.
Communication
Communication has been a persistent challenge for METIS since its inception, and it has not improved in recent months. Effective communication must be steady, concise, and provide a clear vision for METIS’s future. This includes updates on new integrations, roadmaps, technical documentation, and input from the METIS founders. We need to be proactive and professional, with all communication prepared and scheduled ahead of time. Currently, it feels like we are constantly scrambling to produce content. Establishing a robust communication system and enforcing accountability are essential steps forward.
Marketing
METIS has suffered from inconsistent marketing, largely due to the absence of a Chief Marketing Officer (CMO). Filling this role must be a top priority. The focus should shift to user acquisition rather than promoting lesser-known protocols.
Previously, METIS’s marketing strategy emphasized promoting projects on METIS rather than the network itself. While this exposure benefits native projects, it must be approached with caution to avoid undue risk.
Key Marketing Questions:
- Why choose METIS to build?
- Why choose METIS to invest?
- Why is METIS better than 500 other Layer 2 blockchains?
These questions should form the foundation of any marketing campaign. Leveraging Key Opinion Leaders (KOLs) and strategic mentions in videos has been effective in the past, but such efforts yield the best results during favorable market conditions.
Strategy
The overall strategy for METIS appears unclear. While there is a focus on attracting DeFi protocols and projects, the network lacks adequate tooling to support developers and encourage collaboration.
Grants, a core aspect of any successful ecosystem, have been mismanaged previosly. Many recipients of METIS grants show little interest in the community, often taking the funds and leaving without contributing value. This approach has angered the community. Instead, grants should be used strategically to build infrastructure that attracts users. Big names will follow once users are on-chain.
Proposed Infrastructure Investments:
- Tools for Analytics & On-Chain Data
- Layer Zero Tools
- Off-the-shelf React components and on-chain integrations (e.g., Base’s resources for developers)
- Tutorials
The Base network’s developer resources provide an excellent model: https://www.base.org/build.
Business Development
The culture and effectiveness of the business development team need urgent review. Numerous builders report frustration with METIS’s lack of support for grassroots projects. It’s unclear whether this stems from a lack of authority or competence within the team.
METIS has repeatedly opted to hire or fund external entities rather than supporting homegrown projects. This strategy is counterproductive. Large companies will not care about METIS unless we have users. Every expenditure should bring tangible value to the network.
Focusing on core projects, as Fantom did with SpookySwap and TOMB, can attract attention and drive growth. Incentives, such as those offered during HUMMUS’s tenure, should be reintroduced and directed to existing protocols on METIS. Incentives are the fuel for DeFi growth and must be reignited.
Airdrops
The mishandling of airdrops has severely damaged METIS’s reputation. Both the “Helmet” and “Layer 2” airdrops were poorly executed, leading to widespread dissatisfaction. The first airdrop overpromised and underdelivered, angering participants. The second airdrop’s year-long quest cost $40-50, and the reward didn’t even cover the cost of entry, prompting the derogatory trend “#SCAMMETIS” on Twitter. Such missteps are unacceptable.
Conclusion
While METIS faces significant challenges, it also has immense potential for recovery and growth. However, urgent changes are needed. Difficult decisions must be made to steer the network back on track. These concerns represent my views and those of other METIS builders and investors who believe in the need for immediate action.
Please sign below if you support this call to action:
Yours Truly,
AC