Marketing Challenge: 100k+ impression in a week🔥

[Wclaudia]

GM GM Metis

Big thanks for pushing us into the marketing challenge.
Thank you for @Norbert @Sheyda @han @0xthiru
Honestly, we barely prioritized marketing before this — all focus was on development. We hadn’t even tried Zealy, and didn’t spend that $240 to get users. Everything you see here is purely community-sourced — from X and Telegram only

Just one week after receiving our $300 kickstart fund at 30th July + a sponsor, we’ve already achieved:

• 100K+ impressions

• 500+ new followers on X

• 250+ new followers on Zealy

• 500+ referral invites to the Metis Forum

• Normal Audit Score

• 75K+ views on our top post

• Average posts now getting 1K+ views

• 500+ testnet transactions within 24h post-release (it count even more if we include our older contract used for private testing, but we replaced it for public launch due to low matchmaking pool and removed waiting room) Should be increased after yesterday 6th Aug

…and we’re just getting started

Feel free to validate from the screenshots — and of course, Team Metis has analytics access too
Most of our traffic is coming from:

1. Vietnam - 30%

2. Indonesia - 8%

3. Australia - 2%

4. Europe - 5%

5. Unknown from Zealy - 55%

Our founder @0xdellwatson literally traveled across Ho Chi Minh, Kuala Lumpur, Singapore, Medan, Hanoi, Bali — telling people about our projects across We also have projects from other blockchain, this is really good to make community exposure, so we can easily share Metis project with web3 audience.

We still have no clue how Zealy’s algorithm works, and might use bots — but I can’t confirm, Only admin can, and we know this forum can track IP and block bots. So it’s good for us too to filter out and tracking properly our traction across platforms. We just do our job and only shared the link. Getting genuine referrals is tough too if community don’t know or trust you. But we learned a lot here.

Roughly 10% of a group usually converts. For example, I shared it in a Bali group with 400+ members — only 40+ joined. You really need to be part of the community first, not just shill.

Still — we hit 100K impressions in a week, and 1000+ transactions in a single day.

Before this campaign, we met CMOs people and consultants from other projects — tons of insights. Many are trying to crack Web3 traction strategies. One bold prediction I came across: Vietnam may lead APAC in Web3 community strength due to population, their tech-knowledge and traction.

We also learned what type of content drives engagement. We’ll use that knowledge to run more viral campaigns and keep momentum going

Fun fact: we haven’t even launched to the CrazyGames community yet! Once our game goes live there, you’ll see organic traction. Players who love the game and get stuck in the ecosystem will happily complete tasks — especially when there are rewards or it costs nothing. You know how people watch ads just for one more gacha chest, right?

But we’ve noticed this: Degens vs Gamers = different behaviors.
Degens? They jump across platforms easily.
Gamers? They prefer to stay in-game.

So our next big step is integrating Zealy/quests via API directly into the game. Still a hypothesis, but could be a key🔑

Once the dApp is fully ready and launched to mainnet, we can go hard on promotion. We’ve built a community since testnet — now it’s time to expand beyond Web3.

For example, I have cousins with a 1M TikTok audience. We could leverage that — it’s free! But their followers aren’t Web3-native. So we waited. That delay helped us realize: timing > reach. But it also gave us confidence that we have options when the time is right.

Of course, marketing needs funds Even $300 wasn’t enough to open Galxe or fully run Zealy (it costs $240 to unlock public quests ).
Thanks to our sponsor and self-funding, we’ve increased the reward pool to guide and grow the community.

Now imagine the impact once we bring in real KOLs and full readiness. This is just the beginning

Without this marketing challenge, we wouldn’t have started seriously. But now? We’re all-in. No more half-baked attempts

So thank you for lighting the fire
Let’s keep building. We hope our game —BOLTIS running on HYPERION — can inspire more users, builders, and believers to join the mission

This is our thread:
https://forum.ceg.vote/t/boltis-real-time-decentralized-card-battle/5233/41

and feel free to test our game testnet, this is the tutorial
https://x.com/theras_labs/status/1953347531301085415

[han]

Thank you!

Given the current reliance on Zealy and the potential presence of bots, what’s your technical strategy to ensure sustained, high-quality user engagement and accurate tracking once the initial campaign momentum fades especially when integrating tasks via API directly into the game?

[Norbert]

That’s impressive! The goal is not just to build but grow in all areas while you build

[0xdellwatson]

Hi let me answer this:

From our simple research at the start of this campaign, we found that Galxe tends to have more bot activity compared to Zealy, which has proven to be more reliable for web2 and web3 projects and with zero cost setup. While some users still operate alt accounts rather than full bots, the conversion rate remains strong. For example, even at 30% conversion from 100k signups, that’s still 30k engaged users.

For us, high-quality user engagement is directly tied to the quality and addictiveness of the game itself. Games have a natural advantage here, players are motivated to complete in-game requests not just for campaign rewards, but for intrinsic gameplay rewards like free gacha chests, bonus tokens, or exclusive skins. This gamification loop is the same principle driving engagement in most successful apps today.

The API integration between Zealy and our game is designed to bridge the gap between platforms. This will:

1. Automate tracking – Users completing tasks in-game will have their progress instantly reflected in the campaign system without manual verification.

2. Reduce friction – Onboarding and reward claiming become seamless, removing extra steps that can cause drop-off.

3. Improve accuracy – Direct game telemetry means rewards are tied to real, verifiable in-game actions rather than just social proof.

4. Enhance retention – By embedding campaign tasks directly into gameplay, users stay within the game ecosystem longer rather than bouncing between external links.

Once the initial momentum fades, the sustained engagement will come from ongoing live events, seasonal leaderboards, and multiplayer challenges that tie directly into these API-driven tasks.

”This ensures that even if the campaign ends”, the engagement engine remains inside the game, and our task/reward loop continues running indefinitely

[han]

Sounds solid seamless API integration plus in-game rewards is exactly how you turn short-term campaigns into long-term engagement.