I came across a great post that outlines 5 simple ways to diagnose underperforming X posts, and I thought it was worth sharing here — especially since a lot of us are trying to grow our presence, build in public, or promote Web3 projects.
Here’s the breakdown:
5 Quick Signals to Analyze Your Post Performance:
Low Likes:
Probably means your content isn’t relatable enough. People don’t “see themselves” in it.
Low Comments
It’s not thought-provoking. No one feels the urge to react, respond, or weigh in.
Low Shares:
The post isn’t entertaining, insightful, or aligned with your audience’s beliefs. It doesn’t hit hard enough for them to say “others need to see this.”
Low Bookmarks:
There’s not enough value. Nothing to save. No “I’ll come back to this” moment.
Low Impressions:
This usually means all of the above. If it’s not engaging, the algo won’t bother.
This is a super handy framework I’m now using to review my drafts before I post. If I’m missing more than 2 of these elements, I try to rework the post entirely.
Curious:
Which of these metrics do you pay the most attention to?
Have you seen any other post frameworks that helped boost your engagement?
Feel free to drop your X handles or post drafts below if you want feedback — happy to jam on it together.
Totally agree with this framework, it’s such a clear and practical way to assess post quality. I’ve found that when something underperforms, it’s usually because it missed that relatability or didn’t spark enough emotion to trigger comments or shares.
I’ve started using a similar checklist before publishing too, asking myself, “Would I save this? Would I share it?”
This is a super handy framework I’m now using to review my drafts before I post. If I’m missing more than 2 of these elements, I try to rework the post entirely.