Web3 isn’t just about conversions — It’s about creating trust, community, and shared ownership. That means the traditional marketing funnel doesn’t always apply the same way.
Here’s how an effective blockchain marketing funnel often works:
Top of Funnel – Awareness
This is where you show up, not just sell. Share stories about the problem you’re solving. Highlight why it matters. Use accessible language and open the door to curiosity. Think short-form content, founder threads, or eye-opening use cases.
Middle of Funnel – Trust + Education
Once people are paying attention, your job is to help them understand. Provide clarity, not hype. That might look like developer tutorials, open documentation, AMAs, or behind-the-scenes insights. Make it easy for people to explore your project on their terms.
Bottom of Funnel – Activation
Now it’s time to bring them in. But instead of just a “signup” or “buy,” think contribution. Invite them to test your product, offer feedback, stake, join your DAO, or contribute content. The goal is not just a user — it’s a participant.
If the funnel doesn’t create deeper engagement and a sense of ownership, it’s not built for Web3.
I’m curious — what have you seen actually work in blockchain marketing? What tactics feel authentic, and which ones fall flat?
Let’s trade notes.