Something struck me this morning about The Role of Community in Brand Strategy, and I gathered a few thoughts to share.
We often talk about product, marketing, and timing as pillars of brand growth, but the truth is, without community, those pillars don’t stand for long and we can make countless examples in this space. Community isn’t just a support system, to me it is the brand of the project. And in Web3, that truth becomes even more obvious.
A community is not an audience. It is not a follower count. A community is a living ecosystem of users and DApps who choose to align with the values, mission, and product journey of the network. When you build with them, not just for them, you unlock something far more powerful than attention. You create ownership. You earn loyalty. You build a moat no competitor can copy.
So here’s what I’m thinking about:
- What does it really mean for a brand to be community-led, not just community-aware?
- How do we move from managing a community to letting it shape our strategic direction?
- Should community voices be factored into product design cycles, narrative framing, or even revenue models?
It is evident that we’ve all seen both the potential and the pitfalls of community. But one thing is clear, if your brand doesn’t have a soul that people can feel part of, they won’t stay.
I’m curious, how do you personally define community within your own brand or product? What has worked for you in building and sustaining one? And what are some things you’ve seen others do that made you rethink your approach?
Let’s open this up. Drop your thoughts, examples, and even disagreements. I’m here for it.