Let’s talk about something many teams overlook when measuring ROI: real-time conversations.
Twitter Spaces, AMAs, and community calls may not have the polish of a viral campaign or the analytics of a paid ad funnel, but they deliver something way more valuable—trust.
Here’s how I’ve seen these “low-cost, high-context” formats pay off in the long run:
1. Direct Feedback = Product Gold 
Hosting a casual AMA or open mic community call lets your users tell you exactly what they want—without filling out a form or jumping through hoops. You’ll hear pain points, feature requests, and even new use cases you never thought of. It’s like live UX research, but faster and free.
2. Stronger Community = Higher Retention 
People don’t stick around just for good products—they stay because they feel seen. Regular Spaces or calls build emotional connection. When users hear your voice or get their question answered live, it deepens loyalty. And loyal users are the best advocates.
3. Thought Leadership = Organic Reach
You don’t need to go viral. Just be consistent. Twitter Spaces and public AMAs give you a stage to share insights, not just updates. Over time, you become known as someone who shows up and knows what they’re talking about. That builds authority—and people start sharing your content organically.
4. Collabs Happen in Real Time 
I’ve seen unexpected partnerships form just because someone joined a community call or co-hosted a Space. These moments don’t happen in emails or cold DMs—they happen in public conversations where there’s a shared vibe and momentum.
So what’s the actual ROI?
If you’re measuring success only in clicks or conversions, these formats might look soft. But if you’re playing the long game—building relationships, brand depth, and user insight—they’re a goldmine.
My tip: don’t treat these calls as side content. Treat them as core infrastructure for your community strategy.
Would love to know: Are you hosting regular live chats with your community? What’s been the biggest surprise ROI for you?