The Rise of SocialFi: Are Tokenized Communities the Future of Web3 Marketing?

[Sheyda]

It’s been a while that I want to share this with you and seek your thoughts around it!

I’ve been watching this SocialFi trend emerging for months now, and it feels like it’s finally heating up. Projects like Friend.tech, Phaver, and Lens Protocol aren’t just buzzwords anymore; they’re redefining how communities grow, monetize, and engage.

According to Messari’s 2024 report, user activity on SocialFi platforms grew by +190% YoY, and $FRIEND trading volumes surpassed $10M in daily average back in March.

What’s really interesting to me is how tokenized loyalty loops are replacing traditional creator monetization. We’re seeing creators sell access, projects run XP-based campaigns, and users become stakeholders, not just spectators.

Here’s a quick review on importance of token-gated communities:
https://www.youtube.com/shorts/ISbfeAWjv0c

Imagine if Reddit Karma or Instagram likes were actually tradable assets… that’s the direction we’re headed.

Okaaay — Now, you tell me if you ever experimented with a SocialFi tool in the campaigns yet? If yes, what worked? If no, what’s stopping you?

[Rosita]

@Sheyda

It’s been a while that I want to share this with you and seek your thoughts around it!

I’ve been watching this SocialFi trend emerging for months now, and it feels like it’s finally heating up. Projects like Friend.tech, Phaver, and Lens Protocol aren’t just buzzwords anymore; they’re redefining how communities grow, monetize, and engage.

According to Messari’s 2024 report, user activity on SocialFi platforms grew by +190% YoY, and $FRIEND trading volumes surpassed $10M in daily average back in March.

What’s really interesting to me is how tokenized loyalty loops are replacing traditional creator monetization. We’re seeing creators sell access, projects run XP-based campaigns, and users become stakeholders, not just spectators.

Here’s a quick review on importance of token-gated communities:
https://www.youtube.com/shorts/ISbfeAWjv0c

Love that you brought this up
SocialFi is definitely heating up and evolving fast

[CrisMetis]

Absolutely love this article! SocialFi has been out there since a while now, it is definitely reshaping community engagement, I personally tried Phaver, keen to hear what others have tried too!