“I don’t know how to do SEO in 2025.”
A lot of marketers feel this way right now — and for good reason.
Search has changed. It’s no longer just about ranking on Google. In 2025, people are finding answers through AI-powered search results, voice assistants, social platforms, and even chatbots. Welcome to the world of “Search Everywhere Optimization.”
1. Google isn’t the only game in town
Sure, classic SEO still matters — clean websites, strong content, and solid backlinks. But today, visibility also depends on how your content shows up in AI tools like ChatGPT, Google’s AI Overviews, or Bing’s Copilot.
2. AI answers need better inputs
Generative search engines don’t just crawl websites — they summarize. That means your content needs to be clear, factual, and structured in a way AI can understand and cite. Think: straight answers, organized data, and trusted sources.
3. Being visible = being everywhere
It’s not just about your website anymore. You need a presence on platforms with high authority — Medium, LinkedIn, Reddit, YouTube, Amazon — wherever your audience is searching or asking questions.
4. Brand mentions matter more than backlinks
Traditional link-building is being replaced by brand visibility. If AI sees your name mentioned across trusted sites, forums, and newsletters — even without a link — you start becoming the default answer.
5. Your community is your SEO
Reddit threads, Discord chats, Slack groups, niche forums — they all influence search now. Show up. Add value. Get noticed.
So, what’s the move?
Think of SEO as a long game — a mix of content creation, brand building, and platform strategy. Instead of chasing rankings, aim to be the most helpful, trusted voice on your topic, across every touchpoint.
The goal?
When someone searches for answers — no matter where or how — they find you.