Something I’ve noticed on crypto Twitter over the past few years has been the rise of the “intern voice”. A looser, more casual style of posting that doesn’t take itself too seriously.
Sometimes it’s a dedicated side account, sometimes it’s just how the team tweets from the main handle. Either way, it gives projects a bit more freedom to test tone, drop a meme, or take a swing that might not land. The stakes feel lower, and that’s part of the appeal.
Pros of the intern voice:
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Makes the brand feel more human and approachable
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Opens the door for humor, personality, and fast reactions
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Creates a more forgiving space to experiment with content
Cons of the intern voice:
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When jokes flop, they still reflect on the project
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Can confuse new followers if tone swings too far
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Blurs the line between official voice and personal voice
It raises some good questions for marketing teams and founders:
Where’s the line between casual and off-brand? And how much is failing publicly actually part of finding your voice?
Would love to hear how others are thinking about this.
Have you tried a looser side account? Did it work? Did it backfire?
Drop your take below 