Hey fellow Metisians,
Let’s be honest, getting people to notice your Web3 project is not easy, and many times you’re asking yourself: Should I spend money on ads, or just grow with organic content?
Here’s how I see it for when to choose paid or organic.
When to Use Paid Ads
You’re launching something new and want fast attention, ads help you get noticed quickly,
You know your product works and now you want to scale users or liquidity,
You have a specific event coming up, like token launch, AMA, hackathon, and you need people to join,
But careful, paid ads in Web3 can be expensive, and many platforms still have strict rules for crypto ads, always check the rules first.
When to Go Organic
If you want to build trust and real community vibes, organic is better, people in Web3 can spot shilling from far away,
If your budget is small, organic is your best choice,
Good organic content, like threads, blog posts, Discord AMAs, memes, keeps helping you long after you post it,
Many times, the best is to mix both, run small ad tests to see what works, but always keep growing your community with organic content, that’s how people stay with you for the long term.
Curious how you all handle this, paid, organic, or a mix? Drop your stories below, fellas!