Marketing in Web3 Is Crisis Management with a Smile

In Web3, the blockchain remembers everything — and so does your community.

A single misstep can turn into a PR firestorm in hours. But a crisis isn’t the end. It’s a stress test for your values.

  • Acknowledge fast
  • Communicate with radical transparency
  • Take action, not just notes

Your community doesn’t expect perfection — they expect accountability.
The projects that win long-term are the ones that own their story and lead with clarity, even in the storm.

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I think Metis team should share about their experiences here …

“How does your team handle tough moments when everyone’s watching?”

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