In Web3, the blockchain remembers everything — and so does your community.
A single misstep can turn into a PR firestorm in hours. But a crisis isn’t the end. It’s a stress test for your values.
- Acknowledge fast
- Communicate with radical transparency
- Take action, not just notes
Your community doesn’t expect perfection — they expect accountability.
The projects that win long-term are the ones that own their story and lead with clarity, even in the storm.