Marketing as Multiplayer Mode. What if everyone could help explain?

[Evelyn]

Here’s a simple idea:
What if explaining a dApp wasn’t just the job of the core team?
Imagine this instead:
→ Devs write the docs
→ Users share their own “how I used it” stories
→ Designers turn key concepts into visuals
→ Memers explain features in 3 panels
It’s not about one official voice anymore.
It’s a multiplayer effort — like Google Docs but for storytelling.
You don’t just post a thread. You spark a chain.
You don’t write once. You co-create over time.
Marketing becomes collaborative.
The narrative becomes a shared artifact.
Not more hype — just more hands.
Not more noise — just more ways to understand.
Could this be how Web3 projects truly scale — through shared explanation?

[han]

Turning dApp explanations into a collaborative, ongoing effort could really change the game. When devs, users, designers, and memers all contribute, the story becomes richer and more accessible. Marketing as co-creation, not just broadcast, might be the key to scaling understanding in Web3.

[Ameliadupontttm]

@Evelyn

Here’s a simple idea:
What if explaining a dApp wasn’t just the job of the core team?
Imagine this instead:
→ Devs write the docs
→ Users share their own “how I used it” stories
→ Designers turn key concepts into visuals
→ Memers explain features in 3 panels
It’s not about one official voice anymore.
It’s a multiplayer effort — like Google Docs but for storytelling.
You don’t just post a thread. You spark a chain.
You don’t write once. You co-create over time.
Marketing becomes collaborative.
The narrative becomes a shared artifact.
Not more hype — just more hands.
Not more noise — just more ways to understand.
Could this be how Web3 projects truly scale — through shared explanation?

love this perspective — marketing as a multiplayer mode feels so natural for web3. i’ve seen this work really well with community-driven campaigns: users explaining features in their own words often resonate more than the “official” voice. it also builds trust. maybe what we need more is frameworks or tools to encourage and reward this kind of contribution — so every user feels like they’re part of telling the story.