Lunise — Spotlight Marketing Strategy
Project: Lunise
Genre: Match-2 puzzle with onchain PvP and AI
Blockchain: Hyperion
Marketing Lead: Никита — Focus: Meme campaigns, Quests, AI storytelling
Goal
Promote Lunise to Web3 players via interactive quests, social content, and airdrops.
Drive real dApp usage, boost Twitter growth, and showcase Lunise’s unique mechanics:
onchain AI, NFT items, and PvP battles.
$500 Marketing Credit Plan
| Purpose | Tool / Platform | Budget | Timeline |
|---|---|---|---|
| Quest Campaign | Zealy or TaskOn | $150 | July 15–25 |
| X Ad Campaign | Twitter Ads (promo tweet) | $100 | July 20–25 |
| AMA + Airdrop | X Spaces w/ Metis community | $50 | July 22 |
| Promo Content (Memes) | Custom graphics + posting | $0 | Ongoing |
| Performance Boost Unlock | Twitter boost + recap | $200 | July 25–Aug 1 |
Growth Targets
- Twitter followers: 0 → 500+
- dApp test users: 200+ interactions (onchain verified)
- Forum thread clicks: 300+ via UTM links
Quest Plan (Zealy/TaskOn)
Campaign title:
Test Lunise AI & Win Onchain Prizes
Tasks:
- Follow @lunisegame
- Retweet the campaign tweet
- Try the Lunise demo (onchain interaction)
- Comment your favorite feature
- Join the Forum thread via referral link
- (Bonus) Create meme or post feedback
Rewards: XP + NFT whitelist spot
AMA Plan
- Platform: Twitter Spaces (or Discord)
- Guests: Founder, Developer, Community Lead
- Topic: How Onchain AI Changes Gaming
- Bonus: Airdrop for listeners who ask questions
Twitter Content Plan
- Day 1: Teaser — “Puzzle games are fun. But what if they were onchain?”
- Day 2: AI Reveal — short demo of AI balancing matches
- Day 3: PvP Mechanics Explained
- Day 5: AMA Reminder
- Day 6: Zealy Campaign Push
- Day 8: Stats Update (progress to unlock $200 bonus)
- Day 10: Campaign Recap & Thank You
Performance Metrics
We will track:
- TwitterAudit score and organic follower count
- Onchain dApp usage (wallet sessions, NFT actions)
- Referral stats via UTM links to the Forum
Let’s make onchain gaming fun again.
#Lunise #HyperHack #Metis #OnchainGaming