sometimes it feels like all web3 marketing gets measured in numbers.
how many views did your tweet get? how many new followers from that thread? did you get more holders this week?
but when you zoom out a little, some of the most trusted projects aren’t the loudest ones. they don’t always win on impressions. they win on familiarity. consistency. clarity.
they post often, but they don’t chase trends. they stay on message, even when it feels repetitive. and they talk like humans, not brands.
what if marketing isn’t just a numbers game, it’s a memory game. the goal isn’t to go viral. it’s to be remembered.
curious if others feel the same. how do you measure good marketing in web3? and what’s worked for your teams so far?