Most people don’t care about tokenomics or consensus mechanisms. They care about how a project makes them feel—does it make sense, does it feel real, is it worth their time?
That’s why branding in Web3 is a different game.
Logos don’t build trust.
Narratives do.
In Web3, the audience is fragmented, technical, skeptical. You can’t fake your way through it. You need clarity. You need relevance. And you need community.
Your token? It’s not just utility.
It’s a symbol.
Your users? Not consumers.
They’re co-authors.
At my job, I don’t just “market projects.”
I help them tell stories that cut through noise—stories that hold up across chains, cultures, and bear markets.
Web3 moves fast. But the projects that stick are the ones that make people feel like they belong.