The Hyperion Spotlight Campaign is well into its extended phase, and the value of this extra time is already showing. This isn’t about simply pushing a deadline further out — it’s about giving projects room to align marketing with development, so launches are not just technically sound but also community-ready.
One of the strongest outcomes so far has been the ability for Marketing Guild members to work more closely with projects. By reaching out directly, we’ve seen projects benefit from tailored advice, campaign feedback, and real support in building early traction. This direct collaboration is helping teams move beyond the “build in silence” approach and instead create momentum well before their products go live.
The results speak for themselves. Several teams have started marketing their products ahead of launch, generating early user interest, securing testers, and even getting their first feedback loops in place. It’s a shift from viewing the hackathon as a purely technical sprint to treating it as a holistic process — one where technical milestones and marketing efforts work in tandem.
For projects, the extension is an opportunity to refine their message, test different engagement strategies, and make sure that when launch day comes, there’s already a community waiting. For Marketing Guild members, it’s a chance to deepen connections, understand team goals more clearly, and provide the kind of targeted support that turns a good launch into a strong one.
As we move forward, the focus should be on making every interaction count. The goal isn’t just to be ready for launch, but to have an audience that’s ready with you.
How is your team using this extension? Are you polishing the product, building the hype, or balancing both?
Read more and apply: HyperHack Spotlight Campaign: Step-by-Step Playbook for Web3 Growth