Since the main focus of Hyperion is on AI, why not discussing about AI on another level, the one of how AI is not only changing the way of decentralization for data and web3 but also changing how we do content creation and digital marketing in ways we couldn’t have imagined a few years ago.
We’re not just talking about writing blog posts or contents on X and so on. Now you’ve got tools like ChatGPT, Gemini, Grok, and so many others helping creators come up with some ideas, draft full, design visuals, and even help you in analyzing what kind of content works best for a specific audience.
Kind of wild.
But yeah, let’s stop for a second here, because just like with any new tech, this shift brings up a few big questions:
Is it worth to use AI like this? Is it ethical? Should AI really be doing 100% of the work? And are we all just going to lose our jobs to robots?
The answer is no, the human is still the main player here.
What Can AI Actually Do?
Today, if you’re on the internet (who is not, even my grandpas right now are on internet 
), you’re already using some form of AI, whether through search engines, recommendation systems, or customer support bots. But the newer generation of tools like ChatGPT has taken things to another level, especially when it comes to content.
These tools can suggest headlines, write outlines and so on. They can generate images, analyze data, and give you tips on what’s going to perform well with your audience. That said, it’s not always perfect, especially with visuals of people (those hands still look weird sometimes), or when trying to capture a real human vibe.
Is Using AI Ethical?
That’s where things get tricky.
Because on one hand, AI can be super helpful. But on the other hand, it could also lead to misleading content. Imagine reading a glowing product review that turns out to be completely AI-generated, with no real experience behind it. That’s where the ethics question comes in.
Then there’s the “legal” side. If AI generates something that’s way too close to an existing piece of content, it could get into copyright trouble somewhere right. And in places like schools or universities, where originality matters, it’s still a bit of a grey area.
Should AI Really Do Everything?
Look, AI can definitely make things easier and faster. We already use it to check grammar, refine our tone, and even personalize messages for different audiences. That’s all cool.
But here’s the thing: AI still lacks emotion, creativity, and a real human touch. It doesn’t know your inside jokes, your tone, or how your community thinks. It doesn’t feel things the way people do, and that matters, especially in content and branding.
You might be able to use AI to speed up basic tasks, like product descriptions or a quick tweet, but it’s the human behind the screen that brings depth, emotion, and connection to the content. That’s something no tool can fully replace.
Are Copywriters Done For?
That’s the big question, right? Are them out of job?
Honestly, the answer is NO. Sure, AI can do all the things we mentioned, but it’s still up to real writers to shape that into something that actually resonates. Great content still needs heart, perspective, and storytelling. That doesn’t come from a machine.
Think of it this way: AI is a tool. Like Photoshop is for a designer, or a camera is for a photographer. It can boost productivity, but it doesn’t replace the person behind it.
So no, I would say copywriters aren’t going anywhere. We’re just adapting.