Email might feel old-school in the fast-moving world of crypto, but it’s still one of the most effective ways to reach your community — if you do it right.
So let’s talk about what you can legally do, and what actually works when it comes to email marketing in Web3.
First Things First: What’s Legal?
Even though we’re in crypto, email still plays by Web2 rules. Here’s the quick version:
- Don’t buy email lists – ever.
- Always get permission (especially if your audience is in the EU – hello GDPR).
- Include an easy unsubscribe link, use a real sender name, and don’t do clickbait subject lines (CAN-SPAM rules in the US).
- Double opt-in is your safest bet for staying compliant everywhere.
TL;DR: Just be transparent, respectful, and don’t spam people.
What Works in Crypto Email Marketing?
Here’s what tends to get good results:
- Educational content: Simple explainers, staking how-tos, project updates.
- Weekly community updates: Think of it like your “in case you missed it” digest.
- Launch alerts: Airdrops, IDOs, whitelist reminders — people want to know!
- Personalization: Builders don’t need the same emails as NFT collectors. Segment where you can.
Keep it clean, keep it simple, and don’t overload with info.
Tools You Can Use
Some platforms are more crypto-friendly than others. Here are a few:
- Brevo (Sendinblue) – solid for automation and wallet segmentation.
- MailerLite / EmailOctopus / Klaviyo – good flexibility.
- Mailchimp – works… until it doesn’t. They’re strict with crypto projects.
If you’re starting fresh, warm up your domain slowly to avoid spam filters.
Final Thoughts
Email is still underrated in crypto. It builds trust, keeps your community informed, and gives you direct access to your audience, no algorithm in the way.
Just make sure you’re playing by the rules and sending stuff people actually want to read.