In bull markets, it’s easy to feel like your product matters. There’s hype, noise, people engaging. But when things slow down, you realise if you were building for attention or for real utility.
I’ve seen this across a few cycles now. Projects that last aren’t powered by motivation. They’re built on discipline. When energy is low, consistency is the edge. As seen in the Bear markets don’t kill builders. They expose the ones who were only tweeting🔥
A few things that help:
• keep showing up even when it feels pointless
• talk to users even if it’s just one person a week
• ship something small often
• track your own progress not the market
• share updates no matter the size
How are you staying consistent right now. Any routines or systems that help when motivation drops
Drop them below, might help someone else building in silence too
