Building a Web3 Brand from Zero : What’s your approach when launching a new Web3 brand?

Hyperion Guilds Marketing Guild
1

Starting from scratch with a protocol or project can feel overwhelming. Naming, branding, content, algorithm reach… where do you start?

Here’s what’s worked for me in the early days:

  • A clear, ownable tagline that speaks to your narrative (not just tech).
  • Use threads, carousels, and memes to test voice early. Don’t overthink it — clarity + rhythm beat perfection.
  • Consistency > virality. Build a cadence first.
  • Post as the founder or team member if the project account is small. People follow people.
  • Don’t ignore Twitter SEO — optimize display name, bio, and tweet structure for discovery.

Curious to hear what you focus on when bootstrapping attention from day 1.

Drop your go-to tactics below, or link a project you think nailed their launch!

13 Likes
2

One liners!

Sounds simple, sounds obvious, and kinda sounds immature, but even just the exercise of coming up with a PROPER one liner is valuable.

Aligning your vision, solution, objectives, and your key result that you want next while crafting that one liner while making it catchy and easy to say? That’s a process of thinking that’s often skipped, but it can start with that one sentence.

4 Likes
3

Solid advice. narrative clarity and consistent, authentic engagement set the foundation. I’d add: listening early to your audience’s language helps tailor content that truly resonates. What’s your favorite way to gather that initial community feedback?

2 Likes
4

Love this breakdown. Starting small forces clarity and rhythm which most teams skip. Posting as a human always beats brand posts early on. One thing I’d add is tapping into relevant conversations daily to stay visible.

3 Likes
5

Love this breakdown!

2 Likes