🧰 Best Social Analytics Tools for Web3 Marketers: My Go-To List

Hyperion General
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If you’re running marketing in Web3, you know that standard Web2 tools don’t always cut it. Web3 users behave differently, data is fragmented, and we’re often trying to measure traction on-chain, off-chain, and across a dozen platforms at once.

Here’s a list of social metric and analytics tools I’ve found useful—and what they’re good at. If you’re in a DAO, running a campaign, or trying to grow user retention through community insights, these are worth checking out.

:brain: 1. Kaito

AI-powered Web3 research & influencer discovery

• Surfacing relevant Twitter & Farcaster convos fast

• Tracks mentions, trending keywords, sentiment

• Great for narrative timing and spotting when your niche is heating up

:link: https://kaito.ai

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:bar_chart: 2. Dune Analytics

Custom dashboards for on-chain activity

• Used for tracking airdrop effectiveness, retention post-mint, wallet-level behavior

• Create a funnel view between on-chain and social growth

:link: https://dune.com

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:bird: 3. Birdseye (by Layer3)

X (Twitter) analytics designed for Web3 KOLs & projects

• Tracks follower changes, post engagement, time-of-day insights

• Compare your growth against similar projects

• Exportable dashboards, easy to share with DAO leads

:link: https://birdseye.so

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:puzzle_piece: 4. Kazm

Community analytics & contributor mapping

• Shows who your power users are, who’s most active where (Telegram, Discord, Mirror, Twitter)

• Good for ambassador tracking, campaign segmentation

• Includes “quests” system and CRM-style profiles

:link: https://kazm.com

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:busts_in_silhouette: 5. Common Ground

Web3-native community engagement + insights tool

• Works across Telegram, Discord, Farcaster, and more

• You can segment users based on interactions and launch roles/tasks

• Used by DAOs to understand core contributors vs passive members

:link: https://www.commongrnd.co

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:test_tube: 6. Yapper

Social leaderboard & reputation tracking

• See who’s talking about your brand (or competitors) and how often

• Useful for spotting organic KOLs, not just paid ones

• Sometimes used in airdrop campaigns to reward true advocates

:link: https://yapper.xyz

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Bonus: What to Look for in a Tool

• Multi-platform support → Not just Twitter, but also Discord, Lens, Farcaster, etc

• On-chain visibility → Can you tie engagement to wallet activity or transactions?

• Exportable data → You’ll want to share metrics with your team or DAO

• Privacy-aware design → Watch for how tools handle user data, especially in public spaces

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Got more tools I should check out? Drop them in the replies!

Let’s keep building smarter, not just louder. :backhand_index_pointing_down:

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Btw if you want to learn more please join the marketer guild! Metis iDAO Forum

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wow, this is so useful tools, thanks @MK-Quen for mentioning the names and its features.

It will help many of us a lot :slight_smile:

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wow, this is so useful tools, thanks

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Great list! Adding Kaito and Kazm to my toolkit now. Thanks for sharing!

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In my personal opinion, the list above already includes the best tools available right now. :grinning_face:

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This is a very insightful. Dune sounds like a tool I will check out. :light_bulb:

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• Tracks mentions, trending keywords, sentiment??

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Thank you for sharing these great insights and resource.

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Tracks mentions, trending keywords, sentiment?

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