Just finished skimming that “Starter Guide for Organic Social Media Marketing” everyone’s sharing, but through a Web3 lens. Honestly? Most generic guides miss the mark for crypto/Web3 communities, but this one nailed two things I’ve been screaming into the void:
Stop treating social like a billboard. Web3 folks smell BS from miles away. The guide’s push for authentic convos over shilling is spot-on. Example: Instead of spamming “BUY MY TOKEN,” share a thread dissecting a protocol’s mechanics or asking why a trend matters. Real talk > hype. (Reminds me of how successful Web3 projects like Polkadot build communities through deep-discord tech chats, not ads） Reward real engagement, not bots. The guide’s emphasis on “value-driven content” hit home. In Web3, that means:
Educating (e.g., breaking down complex topics like zk-Rollups in a meme)
Leveraging tokenomics for loyalty (e.g., rewarding Discord contributors with early access or governance power—not just empty retweets)
Using UGC strategically (e.g., reposting user-generated tutorials > generic shill posts).
Solid points, no doubt but a quick thought:
The constant push for “authentic conversations” can sometimes overshadow clear messaging, especially for early-stage projects that still need visibility. And while rewarding engagement is key, if not structured well, it can easily slip into another form of shallow farming.
So yes real value over hype, but the value still needs to be communicated clearly.
Totally agree with this. I believe real talk and valuable, insightful content should always come first. However, just a thought, I do think it also depends on the target audience. For example, a meme coin launchpad might find real talks and long threads less engaging, compared to simply shilling the latest meme coin that did a 1000x.
That said, I still believe real talk often translates into value, and I couldn’t agree more with rewarding real engagement and not bots.
Absolutely, tailoring content to your audience is key—what works for one community might not resonate with another. Meme coin spaces thrive on hype and quick hits, while deeper discussions fit more niche or long-term projects. Still, grounding engagement in genuine value builds stronger, lasting communities. Striking that balance is the real art.
I am slightly disagree with this , Polkadot was heavily trolled for excessively allocating its budget towards ads, promotions, and similar activities. They basically drained all the VC funding into this.
And as for the tech ,the parachain concept turned out to be a complete flop.
I agree, especially with the point about “stop treating social like a billboard.” Web3 isn’t just a product space; it’s a belief system for many people. If you’re not contributing to the culture or pushing the conversation forward, people just scroll past
Stop treating social like a billboard. Web3 folks smell BS from miles away. The guide’s push for authentic convos over shilling is spot-on. Example: Instead of spamming “BUY MY TOKEN,” share a thread dissecting a protocol’s mechanics or asking why a trend matters. Real talk > hype. (Reminds me of how successful Web3 projects like Polkadot build communities through deep-discord tech chats, not ads）
Reward real engagement, not bots. The guide’s emphasis on “value-driven content” hit home. In Web3, that means:
clarity cuts through the clutter. In a space full of signals and static, precision is power.