# Lunise – Spotlight Campaign Marketing Strategy

**URL:** <https://forum.ceg.vote/t/lunise-spotlight-campaign-marketing-strategy/6147>\
**Category:** DApp\
**Tags:** founder\
**Created:** [July 5, 2025, 2:37pm UTC](https://forum.ceg.vote/t/lunise-spotlight-campaign-marketing-strategy/6147 "2025-07-05T14:37:02Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![nsklyarov](https://forum.ceg.vote/user_avatar/forum.ceg.vote/nsklyarov/32/2837_2.png) [@nsklyarov](https://forum.ceg.vote/u/nsklyarov)\
**Post date:** [July 5, 2025, 2:37pm UTC](https://forum.ceg.vote/t/lunise-spotlight-campaign-marketing-strategy/6147/1 "2025-07-05T14:37:02Z")

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# 🪄 Lunise — Spotlight Marketing Strategy

**Project** : [Lunise](https://twitter.com/lunisegame)  
**Genre** : Match-2 puzzle with onchain PvP and AI  
**Blockchain** : Hyperion  
**Marketing Lead** : Никита — Focus: Meme campaigns, Quests, AI storytelling

* * *

## 🎯 Goal

Promote Lunise to Web3 players via interactive quests, social content, and airdrops.  
Drive real dApp usage, boost Twitter growth, and showcase Lunise’s unique mechanics:  
onchain AI, NFT items, and PvP battles.

* * *

## 💵 $500 Marketing Credit Plan

| Purpose | Tool / Platform | Budget | Timeline |
| --- | --- | --- | --- |
| Quest Campaign | Zealy or TaskOn | $150 | July 15–25 |
| X Ad Campaign | Twitter Ads (promo tweet) | $100 | July 20–25 |
| AMA + Airdrop | X Spaces w/ Metis community | $50 | July 22 |
| Promo Content (Memes) | Custom graphics + posting | $0 | Ongoing |
| Performance Boost Unlock | Twitter boost + recap | $200 | July 25–Aug 1 |

* * *

## 📈 Growth Targets

- **Twitter followers** : 0 → 500+
- **dApp test users** : 200+ interactions (onchain verified)
- **Forum thread clicks** : 300+ via UTM links

* * *

## 📍 Quest Plan (Zealy/TaskOn)

> **Campaign title:** 🧠 Test Lunise AI & Win Onchain Prizes

**Tasks:**

- Follow [@lunisegame](https://twitter.com/lunisegame)
- Retweet the campaign tweet
- Try the Lunise demo (onchain interaction)
- Comment your favorite feature
- Join the Forum thread via referral link
- _(Bonus)_ Create meme or post feedback

**Rewards** : XP + NFT whitelist spot

* * *

## 🗣 AMA Plan

- **Platform** : Twitter Spaces (or Discord)
- **Guests** : Founder, Developer, Community Lead
- **Topic** : _How Onchain AI Changes Gaming_
- **Bonus** : Airdrop for listeners who ask questions

* * *

## 🧵 Twitter Content Plan

- **Day 1** : Teaser — “Puzzle games are fun. But what if they were onchain?”
- **Day 2** : AI Reveal — short demo of AI balancing matches
- **Day 3** : PvP Mechanics Explained
- **Day 5** : AMA Reminder
- **Day 6** : Zealy Campaign Push
- **Day 8** : Stats Update (progress to unlock $200 bonus)
- **Day 10** : Campaign Recap & Thank You

* * *

## ✅ Performance Metrics

We will track:

- **TwitterAudit score** and organic follower count
- **Onchain dApp usage** (wallet sessions, NFT actions)
- **Referral stats** via UTM links to the Forum

* * *

**Let’s make onchain gaming fun again.**  
🎮🧠 #Lunise #HyperHack #Metis #OnchainGaming